Effective Targeting and The Self Brief:

Managing expectations and delivering on a shared goal.

This course covers: accountability, value, pitching in the dark, media opportunities, timings/budget, knowing your target audience and tone of voice. Warning - this course involves wigs.

Pick ‘n’ mix Creative Writing Training:

• Loosening up and discovering your inner voice

• Re-writing clichés

• Descriptive writing and word paintings

• Writing with colour

• Writing with titles and headlines – the hook

Managing creativity in the workplace:

Aimed at manager level and above, this course covers how to manage and encourage creativity in the workplace. This session includes a Team Writing Tick List (the rules of writing distilled into a practical list).

How to Write an Advertisement:

This course explores:

• How to read/write a creative brief

• Background

• Objective

• The hook

• USP

• Target audience

• Tone of voice

• Media

• Restrictions and mandatories

• Breaking the right rules

• Experimenting with titles/headlines

• Practical team building exercises

Bringing a Brand to Life:

• The role of psychology in branding

• Defining your brand strategy

• How advertisers can change our perceptions

• Strategic communication secrets

• The weasels in the words

• The difference between branding and marketing

• Navigating the luxury arena

• Strategic branding blunders

The Big Six:

A refresher course covering the six most common grammatical challenges: the colon, the semicolon, the comma, the hyphen, the misused apostrophe and the compound adjective. Includes grammar worksheets.

Bespoke Training:

I’m often asked to mix and match my training courses or to write something that can tackle a particular subject, such as ‘how to write a press release’. I also have several fun, team-building sessions in my arsenal and I often host group brainstorming sessions. The possibilities are endless, so please ask and I will do my best to fill the need.