CV

 
 

Freelance Writer/
Journalist/Consultant


Jan 2009 - present



Clients: Country & Town House, FMS (Bon Vivant/Walpole), Four Seasons, Fox PR, PRCo, PSI, Evolve OOH, Thyme, BPD, BSG, Britania Elevation, Cassandra Goad, Really Wild, Pop-Up Music, The Elverston Agency, The London Memory Clinic, Pretty Tailored Cake Company, Hitachi, Mr Fox, British Polo Day, Be Social Global, Britania Elevation

Senior Copywriter

Cheil Communications Worldwide 
Feb 2006 - June 2009

Accounts: Samsung Cameras, Samsung Mobile, Samsung White Goods (fridges/Smart Oven/Silver Nano), Z3 and Z5 Mp3 players, Blue-ray, LCD TV, Chelsea sponsorship

Senior Copywriter


Grey London 
Oct 2000 - Jan 2006


Accounts: P&G, GSK, Mars, (Bold, Flash, Ribena, Mars, Horlicks, Ambi-Pur, Remington, SlimFast, Aquafresh, Macleans, Dove, Pantene)

Previous agency experience: BBH, RPM3, Spirit

 

Key Experience:

  • Writing brand strategies and advertising campaigns for TV, radio, press, poster, ambient, direct mail, POS, trucksides and virals

  • Writing invitations, brochures, auction guides, charity packs, press packs and press releases 

  • Writing websites, blogs, speeches and nominations

  • Working with and presenting to global, international and UK clients

  • Pitching for new business (including several multi-million pound wins)

  • Casting and directing radio

  • Working closely with photographers, illustrators, designers and post-production houses

  • Acting as Cultural Ambassador for Grey London

  • Training and coaching in all areas of communication for medium to large businesses

  • Co-writing Great British Brands 2016

  • Copy-editing press features and interviews

  • Writing feature copy for various publications

  • Writing several regular columns

  • Writing for charities (NB. All charity work qualifies for a 50% discount)

 

Education:

Graphic Design and Advertising, 2:1 (BA HONS) - Buckinghamshire and Chilterns University

Art foundation (with distinction) – Winchester School of Art


4 A – levels; Art, English Literature, French, General Studies


10 GCSE’S

 

Personal Interests:

  • Choi Kwang-Do (black belt and head instructor)

  • British Military Fitness

  • Tennis

  • Cooking

  • Writing fantasy fiction

  • Writing poetry

 

Languages:

English

French (conversational)

Korean (pigeon)